As a business psychologist and career coach I believe that there a 3 things that job seekers must keep in mind when applying for a job.
1. The value and impact of face to face communication
Psychological studies show we can convey important information about ourselves and what we’re thinking in our facial expressions.
Albert Mehrabian’s research in 1971 led him to surmise that the three elements of communication (words, tone and body language) were not of equal importance. He claimed that in face-to-face communication, the majority of what is put across is portrayed through non verbal communication. His research sought to understand how much each element impacts communication, with the following proportionality being used still today:
· Words (the literal meaning) account for 7% of the overall message
· Tone of voice accounts for 38% of the overall message
· Body Language accounts for 55% of the overall message
So incorporating a video presentation makes good sense!
2. The power of first impressions and managing bias
Studies show that experienced recruiters form an impression of a candidate within about 10 seconds! So as an applicant, you need to strike a balance between verbal and non-verbal communication, as this is critical in communicating your strengths to your prospective employer.
3. Being Authentic
I recommend that candidates present who they really are by being straightforward – this is key to being your “authentic self” in your video pitch. Remember, your aim is to increase your job attractiveness, fit and employability for the role as much as possible.